British/Kosovan singer-songwriter Dua Lipa has collaborated with Jaguar to make music in a completely new way. Using Jaguar’s custom-made software, she created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.
What superstar singer Dua Lipa and super-popular car manufacturer have in common?
Music, of course.
There is no smooth, cool ride without excellent tracks coming out of your car's speakers, and Jaguar wants to step up their game.
Jaguar is pushing their new SUV line, hoping that Lipa's musical skills will open a new market for them.
Dua Lipa released the exclusive remix of her song Want to, while performing at an event in Amsterdam. She was using Jaguar's new music software.
The main catch is that you can buy and personalize this track anyway you want to, by new Jaguar's software.
This way, every user can have their own remix of Want to - and other songs of course - without the need of a DJ or producer!